Sales Pipeline Management As Your Revenue Engine
Sales is all about movement—movement through stages, movement toward a goal, movement from opportunity to revenue. The sales pipeline is the framework that drives this movement. Managing it well can turn chaos into a predictable, repeatable system. I’ve been in sales long enough to see that great salespeople and successful sales teams don’t rely on luck. They rely on processes, and more specifically, they rely on their ability to manage their sales pipeline, which is called Sales Pipeline Management.